The forgotten music video for Ariana Grande’s 2021 single “POV” leaked on-line Might 18, however why was it scrapped within the first place?
Followers had been despatched right into a frenzy when the ethereal canceled music video for Grande’s third single off her 2020 album, Positions, leaked in full on social media Thursday.
In keeping with a Reddit thread, a gaggle of followers allegedly pooled $3,000 to buy a 4K leak of the “POV” music video, which was filmed days earlier than the pop star’s marriage ceremony to Dalton Gomez in Might 2021. It is believed the video was directed by Stefan Kohli, who photographed Grande’s intimate marriage ceremony for Vogue.
The “POV” music video, which was by no means formally launched, options Grande wandering a mystical forest and greenhouse. Lower than 24 hours after the leak, the dreamy music video has been largely scrubbed from the web on the premise of copyright infringement, although clips can nonetheless be discovered on Twitter and TikTok.
READ MORE: Ariana Grande Particulars ‘Life-Altering’ ‘Depraved’ Movie Expertise
“POV” was a fan and critic favourite off Positions, which was launched on October 30, 2020. The R&B ballad was reasonably profitable on the charts, too, peaking at No. 27 on the Billboard Sizzling 100 chart and hitting No. 3 on pop radio.
Whereas its official music video was by no means launched, “POV” did obtain a Vevo reside efficiency music video in June 2021. The video was filmed as a part of a reside efficiency sequence for Grande’s album.
The “POV” music video is hardly the primary time Grande has skilled an unauthorized leak. A number of demos and scrapped songs from Positions, together with a monitor referred to as “Jada,” leaked on-line in early 2023.
In April, Grande addressed the leaks in a TikTok Q&A.
“You’ve got stolen all of my unreleased music. It is not possible to maintain issues from you,” she instructed followers.
Why Did Ariana Grande Scrap Her “POV” Music Video?
It is unclear why, precisely, Ariana Grande’s “POV” music video was by no means launched, particularly contemplating the leak signifies the video was completed.
In keeping with Capital FM, actor and author George Todd, who allegedly labored on the “POV” music video, claimed in a a since-deleted TikTok that the “POV” music video was shot in Miami, Fla., and that he by no means realized why the venture wasn’t launched.
Nonetheless, it is probably that Grande merely did not just like the completed product, or was able to shift her focus to her R.E.M. Magnificence line, which she has been actively selling over the previous few years.
Grande can be at present filming the extremely anticipated Depraved film, by which she performs Galinda. Her casting was introduced in November 2021.
