Usher is on a roll. The R&B megastar has unleashed his new track “Boyfriend” and an accompanying video co-starring Keke Palmer.
Usher co-wrote the R&B-pop groove with Camper and Rico Love. The latter two co-produced it with Laney Stewart, Tough Stewart and Believve.
“Any individual mentioned that your boyfriend’s lookin’ for me / Oh, that’s cool, that’s cool / Nicely, he ought to know I’m fairly straightforward to seek out / Simply search for me wherever he sees you,” Usher sings within the radio-ready refrain.
The sunshine-hearted video, directed by Ricky Alvarez, was filmed at Park MGM and NoMad Las Vegas in Las Vegas, Nevada. It features a reference to Usher’s iconic visible for “U Don’t Need to Name.”
Palmer went to social media to share a heartfelt message to Usher about his impression and affect. “Usher! I keep in mind once I was 12 and auditioned for ‘In The Combine’ 🤣 You’ve got been killing all of it my life. As a real lover of the humanities, your expertise and craftsmanship are a uncommon mixture that I aspire to realize as a performer,” she wrote.
“You’re a dwelling legend who’s worthy of awe! Thanks for encouraging me and seeing me because the entertainer I’m. I do know I’m a gUrL however once I watched your movies, I by no means needed to be the woman in them, I needed to be YOU. Thanks for making a dream come true.”
Usher responded, “My aim in life as an artist is to make issues that folks really feel…issues that make the following technology really feel impressed to chase their goals. Thanks for uplifting me and being inspiring.”
Palmer’s look in Usher’s video comes after attending his live performance at his residency at Park MGM. Through the present, Usher serenaded Palmer, and clips from his efficiency, as ordinary, surfaced on-line.
Darius Jackson, the daddy of Palmer’s son, reacted to a video posted of Palmer being serenaded whereas sporting a sheer black costume. He posted a series of tweets publicly criticizing her style alternative as a mom. The tweets shortly gained traction, sparking a viral dialog on the Elon Musk-owned app.
“Boyfriend” arrives practically two weeks after Usher’s “Good Good” that includes Summer time Walker and 21 Savage.
“Good Good” debuted at No. 1 on Billboard’s R&B Digital Tune Gross sales chart this week. It additionally opened on the next charts: R&B/Hip-Hop Digital Tune Gross sales (No. 4), Scorching R&B Songs (No. 4), R&B Streaming Songs (No. 14), Digital Tune Gross sales (No. 14), R&B/Hip-Hop Airplay (No. 15) and Grownup R&B Airplay (No. 26).
“Boyfriend” and “Good Good,” in addition to “GLU,” will seem on Usher’s upcoming ninth album. The extremely anticipated challenge is ready to launch this yr on mega, his imprint with legendary music exec L.A. Reid, in partnership with Larry Jackson’s gamma.
Hearken to Usher’s new single “Boyfriend” and watch the official video under.