Throughout its 90-minute Stream On presentation broadcast stay from Los Angeles, Spotify introduced main adjustments to its app design, together with new vertical video feeds and a built-in pre-save button. As a substitute of a static carousel of playlists and suggestions, customers will now be proven feeds of visible and audio previews of playlists, albums, podcast episodes, and audiobooks in an infinite feed of vertical video. The previews are additionally built-in into the search operate.
Moreover, a pre-save function—lengthy utilized by artists by way of varied third-party apps to assemble information and make contact with data on the individuals enthusiastic about their music—will now be baked straight into the Spotify app.
In a separate speech at a convention hosted by Morgan Stanley, Spotify CFO Paul Vogel praised the corporate’s 6 p.c discount of its international workforce as a “an actual optimistic,” suggesting the enterprise needed to “evolve.”
Simply days earlier, Soundcloud introduced it was testing a “TikTok-like” vertical video feed for music discovery. Like Spotify’s, it can serve up music based mostly in your listening historical past and musical style, however not like the Swedes, Soundcloud may also show a line explaining the rationale why a selected tune is exhibiting up in your suggestions.
Spotify additionally current debuted the Beta launch of its personalised AI information named DJ. DJ is on the market to premium customers within the U.S. and Canada, and makes use of information about your listening habits to decide on what to play. Final yr Netflix shared The Playlist, a fictionalized present about Spotify, and launched an internet site that enables customers to purchase live performance tickets straight on the platform, chopping out intermediaries like Ticketmaster.
