Sony Music Group (SMG) Wednesday introduced the opening of its new headquarters for Southeast Asia, based mostly in Singapore.
The flagship workplace will probably be house to SMG firms together with Sony Music Leisure (SME), Sony Music Publishing (SMP) and artist and label providers firm The Orchard. It’s going to additionally function the brand new base for Sony Interactive Leisure, creators of PlayStation.
A gap ceremony noticed the attendance of Singapore’s Minister of State for the Ministry of Commerce and Business, Minister of Tradition, Group and Youth, Alvin Tan, and Lim Tse Yong, VP of the Singapore Financial Improvement Board. Among the many expertise current have been native Singapore stars Sezairi, Linying and Benjamin Kheng.
SME mentioned that the workplace opening will increase its funding and cements its long-term dedication to the Southeast Asia area. It’s going to embody specialists in pan-regional advertising, knowledge analytics, human sources, finance, digital innovation, enterprise growth, A&R, and publicity, centered on Singapore and the Southeast Asia area.
“Our new Southeast Asia headquarters will allow us to work extra intently with our sister firms, mixing innovation with leisure to create much more advantages and alternatives for artists throughout the area,” mentioned Shridhar Subramaniam, SME’s president, company technique and market growth, Asia and Center East.
Sony Music Group is house to a few of the most well-known artists and songwriters in Southeast Asia, together with, Eric Chou, Tabitha Nauser, Gary Valenciano, Zee Avi, Dandy Hendstyo, Rhosy, Jason Chan, A-Teez, Ben&Ben and Fatin.
“The music scene in Asia is flourishing,” mentioned Priya Dewan VP, worldwide advertising, Asia Pacific and MD, Southeast Asia and Korea at The Orchard. “We all the time need to make sure that our labels and companions have entry to the data, alternatives, platforms and providers they should develop their audiences in markets globally.”