Somebody on Purple Kiss’s staff should actually wish to screw with this comeback’s SEO, huh? Trying to find memeM (맴맴) is certain to flood your display with Purple Kiss memes as a substitute of music. Understanding Ok-pop, perhaps that’s the purpose! Final we heard from the women, they delivered a unusual horror idea. Zombie stood out as a enjoyable, funky twist on present developments. memeM is a tough shift in a brand new (but fairly acquainted) course.
Oof. Double oof. Truly, let’s make {that a} triple oof. If this sound is for you, you’re in luck. You’ve been well-fed this previous yr! memeM has all of it: clanging EDM beats, jackhammer synths, sing track melodies and a drop refrain that depends on “mem mem mem” as its central hook. In between, we get photographs of vocal firepower that trace on the extremely gifted group Purple Kiss are. Sadly, memeM switches gears so typically that it’s by no means in a position to totally harness its strengths. Even after we segue right into a bombastic climax, the section feels randomly grafted onto this Frankenstein of a track.
I can see what memeM is attempting to do. There’s a protracted historical past of off-kilter preparations in Ok-pop. However – and I’ll say this till I’m blue within the face – you should anchor tracks like this with no less than one nice hook. In any other case, the bluster turns into the main target slightly than a supply technique. For instance, there’s not a ton of daylight between memeM and a observe like 2NE1’s I Am The Greatest. However whereas the latter performs like a conveyor belt of hooks, an excessive amount of of memeM is spent disposing of forgettable affectations. It’s not targeted. Its varied parts typically really feel at battle with one another. Purple Kiss deserve higher than this.
| Hooks | 7 |
| Manufacturing | 7 |
| Longevity | 7 |
| Bias | 6 |
| RATING | 6.75 |
