We’ve entered the period of BTS enlistments, with Jin leaving late final yr and J-Hope scheduled to depart quickly. Earlier than he does, he’s teamed with one other “J” — American rapper J. Cole — for On The Avenue. This pairing transforms the tune into greater than a typical “farewell for now” stopgap earlier than hiatus. And although the music is extra vibey and chill than I’d often be drawn to, the general product works effectively.
There’s one thing refreshing about how unfussy On The Avenue feels. The manufacturing stays muted throughout, pushed by looped guitars, old fashioned hip-hop breakbeats and a whistled pattern. None of those components are overcooked, which helps forge a rugged type of attraction. Even that whistle manages to stay atmospheric fairly than obnoxious. The refrain follows swimsuit, choosing a lulling repetition fairly than an explosive centerpiece. The association grows because it goes on, including backing vocals and “discovered sound” sort samples to elicit a way of house and setting that’s fairly efficient.
Listed as one in every of J-Hope’s personal idols, J. Cole dominates throughout his verse. I’m not a spiritual particular person myself, which makes the lyrical content material a bit off-putting in locations (I’m not “silly as hell,” thanks very a lot). However, the depth of efficiency is appreciated and forges a dynamic midpoint that contrasts with Hope’s extra languid supply. Better of all, On The Avenue’s sound hearkens again to a sturdy period in BTS’s discography. From vibe to supply to sense of self, the tune feels as if it might slot proper inside the group’s pre-2017 materials. That’s its personal sort of reward – embracing J-Hope’s roots whereas preserving one eye on the long run.
| Hooks | 8 |
| Manufacturing | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 8 |
Grade: B-
