A lot has been written in regards to the “woman crush” branding that’s taken over Okay-pop these previous few years. Songs inside this type have been round for many years, so I’m unsure we are able to name this a new sub-genre. However, the overall template for a “woman crush” observe has rapidly turn out to be oversaturated, making it simple for these songs to mix into each other. Even so, ITZY have been one of the vital profitable purveyors of “woman crush,” and are actually taking their vitality to Japan.
To JYP Leisure’s credit score, they’ve completed a pleasant job guaranteeing continuity between ITZY’s Korean and Japanese work. Voltage might simply discover a dwelling on their most up-to-date album, harnessing the identical fierce perspective as newest title observe Loco. This can little doubt delight followers, however they’ve but to prime the Dalla Dalla / Icy / Wannabe trilogy. The sound and fury stays, however the hooks really feel dulled of their efficiency. It’s nonetheless enjoyable and highly effective – simply not exuberantly so.
Voltage’s title guarantees a jolt of pop electrical energy, and the observe principally delivers. Powered by rock guitar, the verses pound ahead with depth. The blended rap and vocal melody is hit or miss, by no means forging a coherently superior through-line. However, the refrain is sort of catchy and I like the forceful snare that fuels the entire thing. ITZY’s efficiency is one-note, with that notice settling round a badass grin. It really works for the tune, however rapidly turns into exhausting. Possibly that’s the purpose. Nonetheless, Voltage might have completed with a rewiring right here and there to make sure most affect.