Ok-pop’s boy group panorama has turn out to be more and more baffling to me. Again in 2020/2021, I might have scoffed for those who instructed me CRAVITY would turn out to be one of the crucial dependable purveyors of brilliant, upbeat pop music. However, the blokes have ditched the “skrrt skrrt” power of their previous and opted for a musical makeover. From final yr’s Adrenaline to as we speak’s Groovy, they’ve been on a profitable streak, displaying the form of continuity and focus that’s turn out to be more and more uncommon amongst their friends.
Lengthy could brilliant CRAVITY reign, as a result of Groovy is one other winner. Whereas the track itself could also be a bit by-product and missing in melodic creativeness, its bounding power greater than compensates. That is why many people first acquired into Ok-pop: for the enjoyable, upbeat music! Like many of world pop’s latest disco-funk choices, Groovy is smoother of its edges. However, it leaves sufficient house for explosive, roller-rink synths to offer the observe some character. Higher but, CRAVITY by no means take their eyes off the ball. A second verse rap is included nicely and the track’s inevitable breakdown is completely positioned through the bridge the place it could have the best influence.
The primary time I heard this observe, I discovered the refrain underwhelming. It got here throughout extra like a tough draft than a refined melodic hook. However, that hook is already on an upward trajectory and I’ve a sense time will erase any quibbles I had about its repetitive construction. That’s the magic of an enormous, buoyant association. I’m hedging my bets as we speak, however I wouldn’t be shocked if this bumps as much as a “9” score within the coming weeks.
| Hooks | 8 |
| Manufacturing | 9 |
| Longevity | 9 |
| Bias | 9 |
| RATING | 8.75 |
Grade: B+
