Atlanta-based label Love Renaissance (LVRN) has introduced Bryan-Michael Cox as its new senior vice chairman of A&R and govt producer.
The Grammy-winning songwriter and producer will deal with breaking new expertise and creating the label’s present roster, together with Summer season Walker, 6LACK, Alex Vaughn, Eli Derby and extra. Moreover, Cox will govt produce all in-house initiatives.
“A&R has change into a misplaced artwork on this new era of music due to the hole within the relationship between A&R, the artist, and the label. Bryan-Michael Cox is a revered and achieved producer and govt, and he’s the right addition to our group to assist proceed in bridging that hole,” says Justice Baiden, LVRN’s co-founder.
“Bryan not solely speaks the identical language because the artist, however he additionally shares the identical values as LVRN. We’re on an unwavering mission to disrupt and redefine the principles of the music trade whereas additionally preserving the standard and integrity of the music. Once I consider somebody who handles the music with care, I consider Bryan, and we’re excited to welcome him dwelling to Atlanta and LVRN.”
“The time is true for this union as a result of what LVRN has been in a position to do culturally is unbelievable. The dedication to the complete image of artist improvement is one thing that this enterprise has been lacking. From the one alternatives to album monitor itemizing to the rollouts, every artist has been launched uniquely with care,” says Cox.
He provides, “Justice pays consideration to element, and he has an incredible understanding of what hit data ought to sound like with out compromising the artists’ creativity and identification. I’ve an incredible monitor document of having the ability to bond with artists, get the very best out of them, and, after all, having the ability to create or establish hit data. It is a good match.”
LVRN’s newest information comes practically a month after it was introduced that Matt Pincus’ firm, MUSIC, invested within the burgeoning label.
In keeping with LVRN, Pincus’ funding, which values the corporate over $100 million, “will present progress capital to construct capability in LVRN’s current companies, in addition to unlock strategic enlargement alternatives.”
Cox isn’t any stranger to LVRN. He most not too long ago collaborated with dvsn, who’s managed by the corporate, on their newest album Working On My Karma. Cox co-produced and co-wrote the album’s lead single, “If I Get Caught,” in addition to the follow-up, “What’s Up” that includes Jagged Edge.
See Bryan-Michael Cox’s announcement video beneath.
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