Kylie Minogue’s New Song Is Causing Padamonium on the Internet

It’s been simply shy of 1 full week because the launch of Kylie Minogue‘s Pressure lead monitor, “Padam Padam,” her instantly catchy return to trendy electro-pop kind.

And what started as mere constructive reception – “oh good, one other reliably nice monitor from The One True Kylie™!” – has grown right into a full-on padamic, fairly actually in a single day.

It appears The Trendy Gay actually, actually does love a silly onomatopoeia lyric – one thing I didn’t totally contemplate in my preliminary reward of the ode to listening to one’s Coronary heart Beat Rock on the dance flooring – as a result of the time period “padam padam” has turn out to be inescapable: right here a padam, there a padam, in every single place you go, a padam padam. (Effectively, in every single place you go that’s homosexual.) It’s pure padamonium.

“Padam?” is successfully the brand new “Pal of Dorothy?”

There are dancing movies. Hilarious tweets. And memes aplenty. So many, many memes. I actually could or could not have contributed a couple of. Who’s to say?

It’s all within the title of our Mighty Aphrodite who, at the moment second, is on monitor to have her highest debut on the Official Charts in a decade since 2014’s “Into The Blue” – and we nonetheless must ship it up even greater. (It’s already the No. 2 hottest music on her Spotify web page as properly.)

It additionally helped that Kylie made a fierce and fabulous look on the American Idol finale, giving us an all-too-brief tease of the monitor for its dwell debut, adopted by a contact of “Can’t Get You Out of My Head” to remind the locals, full with dancers paying homage to the basic futuristic look.

Granted, Homosexual Twitter exists in a bubble, and outcomes could differ when it comes to precise mainstream success. (Living proof: Kim Petras by no means even touched the Billboard Scorching 100 till “Unholy” final yr.)

However this does actually really feel like that is Kylie’s greatest international Web second in a really very long time – perhaps because the Aphrodite period with “All of the Lovers.” It’s particularly surreal to see fellow Individuals taking a liking to what the Crimson Blooded Lady is placing down, given this nation’s decades-long warfare waged towards style.

It’s all occurred so organically and unexpectedly as properly, leading to a viral pattern that might be the envy of any number-crunching document label exec blowing the advertising and marketing price range on some unbothered Gen Z influencer for somewhat half-hearted TikTok dance. And it couldn’t be taking place to a extra deserving Unattainable Princess, 16 albums deep into her discography.

So please, get on the market and unfold the padampaganda.

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Photograph: BMG/Sophie Muller