“Padam, padam, I hear it and I do know…”
It’s been almost a full decade since Kylie Minogue final set her sights on present-day pop.
Give it some thought: 2020’s nostalgic lockdown escape Disco was an ode to, properly, disco, Golden was her Nashville-inspired yee-haw fantasy again in 2018, and 2015’s Kylie Christmas was, in fact, a festive second.
She hasn’t truly put out a non-concept primarily based document since 2014’s Kiss Me As soon as. And now, it’s time to interrupt the Rigidity.
After revealing the title, cowl, launch date and observe itemizing for her upcoming sixteenth studio album out on September 22, the Fever icon formally kicked off the marketing campaign with “Padam Padam” on Thursday (Could 18).
With its ominous synths, warped vocals (“Padam…“) and immediately sticky refrain, “Padam Padam” is undeniably fierce and contemporary, discovering its footing properly inside the chilly robo-EDM sound of the second. It looks like an INNA providing, or one in every of Tiësto‘s membership bangers with Ava Max (“The Motto”) and Tate McRae (“10:35”) – each of which additionally occur to be co-written by “Padam Padam” producer and co-writer Lostboy. (Sadly, because it’s a music of the second, it additionally means we’re forgoing a correct bridge. Thanks, streaming period.)
It’s additionally (surprisingly!) Kylie’s first pairing with the extremely gifted pop penner Ina Wroldsen, in any other case referred to as the unofficial sixth member of The Saturdays.
Like many a Minogue dance flooring anthem, it’s all about catching emotions with a fast look – it’s “Love at First Sight,” if you’ll – and imagining all the probabilities of what comes after the membership. Our Mighty Aphrodite is particularly lusty this time round (“I do know you wanna take me house / And take off all my garments…“) Actually, it’s the horniest she’s been in ages. She’s obtained Nu-Di-Ty on the mind!
“We don’t want to make use of our phrases / Wanna see what’s beneath that T-shirt…”
If the music is harking back to something within the Minogue discography, it’s one thing glitchy and shiny from the edgy electro-pop X period, a la “Cherry Bomb,” or maybe 2012’s “Timebomb.” And perhaps her different pulsating one-off a yr later, “Skirt.”
After which there’s the music video, directed by Sophie Muller, who’s been alongside for the experience with Kylie since “Dancing.” How do you describe a sense? She appears to be like completely unbelievable, and the pink customized Mugler catsuit and sheer cape really feel like an immediately iconic addition to the Kylie visible catalog.
36+ years deep into her profession, Kylie – our most beneficiant and constantly dependable pop queen – sounds proper at house on the effortlessly cool “Padam Padam,” a music that deserves to be the newest in her string of smashes.
A bunch of Rigidity variants can be found now on Kylie‘s retailer. (That rainbow cowl, particularly, is giving shades of Unimaginable Princess.)
Try the MuuTunes Spotify playlist. You may as well subscribe on Apple Music.
Photograph credit score: Sophie Muller/BMG