Two award-winning filmmakers are teaming as much as inform the story of the primary all-Black gross sales crew at a serious U.S. company. Jacqueline Olive (“All the time in Season”) and Stanley Nelson (“Attica”) are directing “The Coloration of Cola.” The doc counts Viola Davis amongst its exec producers. Deadline broke the information.
Now in manufacturing, the movie relies on Stephanie Capparell’s 2008 ebook “The Actual Pepsi Problem: How One Pioneering Firm Broke Coloration Boundaries in Forties American Enterprise.” “The Coloration of Cola” “sheds gentle on the expertise of the all-Black gross sales crew at Pepsi” and follows their journey “via the Jim Crow South after being tasked with tapping its African American market,” per the supply. The doc “goals to raise one such story exploring a time when company America didn’t embrace Black professionals, and the Black expertise was stereotypically portrayed. The extraordinary efforts of the people on Pepsi’s gross sales crew mirror the braveness of many who fought to propel America nearer to its aspirations and beliefs.”
“What first attracted me to the mission was the chance to inform the story of this pioneering gross sales crew of Black males whose work launched an effort at company range that laid the muse for meaningfully participating what has develop into a trillion greenback Black shopper market in the present day,” stated Olive. “In the event you suppose it doesn’t get way more highly effective than that, Ed Boyd and his crew, within the course of, helped open the American consciousness to only how dynamic Black life actually was within the late Forties, so the throughline of this story to benchmarks of cultural range within the current is exceptional.” She emphasised that she “couldn’t be extra excited” to collaborate on the mission with Nelson.
Olive participated in a Q&A with us forward of “All the time in Season’s” world premiere on the 2019 version of Sundance Movie Competition. The movie examines lynching in the USA. “My recommendation to female-identified adults who’re directing movies is to imagine within the worth of your voice. The very essence of your uniqueness is in the end the place to create from, and your specific voice as a storyteller is what’s going to make your work extraordinary,” she advised us. “That’s true with making narrative fiction movies in addition to documentaries. It additionally means there’s no must be aggressive about your work as a result of nobody else will have the ability to make an analogous movie in the way in which that you just do.”
“Attica,” an investigation into the 1971 Attica jail rebellion that Nelson co-directed with Traci A. Curry, is nominated for Greatest Documentary Function on the upcoming Oscars.
