Hip-Hop celebrates its fiftieth anniversary this yr in August and varied corporations, manufacturers and networks are doing particular activations and programming to mark it.
Immediately, BET has joined palms with Black Thought for a freestyle of kinds the place the legendary Roots emcee delivers heartfelt poetry in tribute of the style.
“This can be a Love Letter to Hip-Hop for me as a result of hip-hop is the love of my life,” Black Thought mentioned in an announcement to Rolling Stone. “It doesn’t matter what medium that it’s that you simply’re working in, in the event you’re portray an image, in the event you’re writing a ebook, in the event you’re writing a tune, these artistic endeavors that resonate essentially the most are whenever you really pour your true self into it.”
Within the Benny Increase-directed clip, Thought performs a five-minute soliloquy spanning the historical past of rap music, explaining how a number of the legends influenced immediately’s stars, whereas celebrating the influential artwork type. Watch it under.
“I keep in mind a time earlier than hip hop and it’s one thing that we have to cherish and respect and never take with no consideration as a result of it’s not assured,” Black Thought added. “Although it’s at all times been there for individuals for the previous few generations, it’s not assured that it’s going to at all times be there if we don’t, what I’m saying, deal with it the way in which we’re imagined to and proceed to pour ourselves and to take a position into it in an genuine means.”
