You’ve heard all the same old music advertising recommendation. Keep lively on social media. Promote your music however not too a lot. Construct your model however be accountable about it. Appeal to new followers and at all times be shifting ahead. You understand all of this and but, one thing remains to be lacking. It’s not fairly clicking.
Right here’s the reality. Every musician, their followers, and their journey shall be fully totally different. What works for the opposite band might not be just right for you and vice versa. Which means numerous experimentation and discovering what works for you. That’s the enjoyable half! Social media and advertising generally, when accomplished in a means that aligns along with your persona and beliefs, ought to really be enjoyable.
Sure, I stated enjoyable!
In case you’re not there but, attempt a few of these concepts and see what comes naturally. It gained’t at all times be straightforward nevertheless it ought to at all times really feel you. Mess around with these totally different concepts and see what clicks. All of them (even those that sound grandiose) are budget-friendly for DIY artists.
1. Create a mini documentary
I do know, I do know, it sounds costly proper? However earlier than you get too nervous take into consideration this. I’m not speaking in regards to the subsequent Netflix documentary (although that may be cool in case you have the assets). You can also make a documentary in your telephone nowadays and add the entire thing to YouTube or put it collectively in iMovie. If you wish to maintain it small you would launch it in elements main as much as a single or album launch. You can even contemplate launching with a Twitch livestream to have a good time as a option to maintain it value efficient however nonetheless make it really feel like a particular occasion.
If you wish to actually go all out, companion with a small native theater that makes a speciality of working with impartial filmmakers and do a purple carpet occasion the place you premiere the documentary and do a particular dwell efficiency for followers within the space.
Are you able to consider a extra enjoyable option to kick off a launch?!
2. Tease new paintings, lyrics, or songs
You’ve heard this one earlier than, however have you ever ever seen it made right into a sport? Right here’s what you are able to do: launch your paintings damaged into totally different “puzzle items” over the course of every week till lastly the entire paintings is revealed. It’s a simple option to tease the paintings (and album title) and construct anticipation, whereas providing you with one thing to publish and share with followers day by day.
You may also publish photographs of your lyrics, or a part of a track title, inviting followers to guess the title or what the track is about. The extra you may make them part of the method, the higher.
3. Host a listening occasion in a singular venue
Assume: artwork gallery acoustic set. Park facet jam. Skateboard park rock out. Choosing a singular venue that aligns along with your model and the sort of expertise your followers wish to have and doing one thing outdoors the field is an effective way to shake issues up and step outdoors your consolation zone of the same old “present at venue” whereas giving your followers a extremely distinctive expertise to get enthusiastic about (and share on social media!)
4. Do one thing excessive
Nothing harmful! I’m pondering one thing like getting into a band member in a sizzling canine consuming contest and filming it for content material, or internet hosting your individual annual ice cream sundae-a-thon with performances from native bands and quaint sundaes at a beachside home you lease for the weekend. You may even attempt to break a document like Tokyo Police Membership filming their video for PCH. Just like the above choice, that is meant to be a option to shake issues up and provides followers a memorable expertise.
5. Ask followers to look in your movies
I find it irresistible after I see bands bringing their followers into the combination like this, and what higher means to do this than involving them in your music video! You are able to do this in line with the track’s themes. As an illustration, a track about friendship is likely to be made up of photographs of your followers with their greatest mates. One about love may very well be your followers with their companions. It’s an effective way to point out them how vital they’re to you, they usually’ll virtually actually share the video that options them which suggests publicity to a bigger viewers.
6. Discover press alternatives
As a publicist and marketer myself, I’d be remiss to not point out the facility of press. Press has modified so much over the previous couple of years nevertheless it’s nonetheless simply as vital as ever for legtitimizing your band and discovering new followers. It helps you get your message on the market and greater than ever it helps you join with highly effective trade gamers that may enable you construct your profession and unfold your music even additional. There are such a lot of artistic methods to do that from conventional press (blogs, podcasts) to playlists and even influencer partnerships. The purpose of those is similar: get your music to as many individuals as potential.
Last ideas
I hope these have sparked concepts for all of the alternative ways you’ll be able to construct your viewers and have a blast doing it! Advertising generally is a ton of enjoyable when you embrace it to suit your model and viewers. I can’t wait to see what you do!
Angela Tyler is the founding father of MP Co. (previously Muddy Paw PR) and has secured placements on Forbes, American Songwriter, Lead Singer Syndrome, & extra. She loves dessert, her canine Sawyer, and new music—be at liberty to ship her yours!
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